Businesses are not constant. They will fluctuate continuously with the increasing competition in the market. To accomplish a useful output in your business, you need to make constant improvements to make your business better.
In this world of competition in taxi industry among such big names like Uber, Lyft and alike, it requires more effort to progress your business. You need to incorporate some high impact marketing strategies to promote your taxi business.
In the marketing of your business, you need to keep in mind that your voice can reach to all the people; apart from many people using the internet, there is a huge population who is not using it, keeping that in mind, I would suggest you to divide your marketing into two areas;
- Offline marketing
- Online marketing
1. Offline marketing
Most of the people are using gadgets like smartphones, tablet, and apps. But there is still a huge population not using these technologies and the online marketing has no effect to them. So you need to use offline marketing as well for complete promotion of your business.
The new methods of marketing are compelling indeed, but the old ones still have their charm. They are easy, cheap and fast to set up.
Use these time-proven marketing ideas for your taxi firm to revive the old system of banners, flyers and posters.
Spread effective leaflets/flyers and booklets in the market
Create some efficient brochures and booklets for your firm with complete contact details and distribute them through local hotels, public parks, local businesses and other famous places.
Banners and posters
Design some eye-catching banners and posters of your company and put them on the bus stands, outside the hospitals, markets, and other public visiting areas. These banners will help you to get new customers for sure.
At the end of the year people are looking for calendars to hang at home, offices and other professional institutions. Provide them your company’s official calendars with some exquisite photos of your taxis.
2. Online Marketing
There are many ideas for online marketing. Some of them are listed here; you can use them to expand your business.
Create effective contents
Creative content marketing would be an efficient way to promote your business. You can hire creative writers to write for your firms. Publish them on your website and other blogs with the official link of your site, so it will be helpful in the advertisement of your business.
Media is the reliable way of promoting any business. Make a short story or any promotional ad for your firm. The next step is to contact with any reliable media person so that your advertisement will play on different channels.
You can also pay to any newspaper agency for the printing of your ad in their newspapers. Either way, it is useful.
Social media marketing
Internet powers about the two-third population of the world and people are effectively using the popular social networking sites, such as Facebook, Twitter, Youtube, and Instagram .
Create your official business page on Facebook, Twitter, and Instagram to boost your company’s awareness. Make sure that the page is continuously updated with new promo codes, discounts, special offers, etc.
Facebook ads can also be helpful. You can start a budget-friendly ad campaign to target specific customers by age, gender, education, and interests.
Promotion via texts
You can promote your new ride deals by sending texts. Remind your customers of the upcoming events like New Year’s Eve, school holidays and other key events and give them the facility to book the rides in advance. It is a fantastic way to accelerate bookings.
Make sure you have an online booking application so that people can easily avail your services from anywhere around the world. A lot of companies are using these apps and facilitate their customers.
Offer your customers with some bonus coupons, free rides, and discounts. Who doesn’t like to avail special offers? Everybody loves it of course.
To survive in this age of competition, you need some fantastic techniques to grow your business. Implement some of these ideas and give your business a boost. It will be helpful in defending your company against your competitors.